Features & Attractions

The Houston Auto Show boasts more than 800 of the newest model year import and domestic vehicles, concept cars and even classics, along with extreme dirt road kings, modified vehicles and ultra-luxuries, will all be on display for you to experience up-close and personal, at NRG Center.
The Houston Auto Show, produced by the Houston Automobile Dealers Association and presented by the Houston Chronicle, welcomes nearly 40 manufacturer participants including; Acura, Alfa Romeo, Aston Martin, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Karma, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Lotus, Maserati, Mazda, McLaren, Mercedes-Benz, Mini, Nissan, Porsche, Ram, Rolls Royce, Subaru, Toyota, Volkswagen and Volvo.
The Aftermarket Expo of the Houston Auto Show continues to excel and includes everything from the exotic to the extreme vehicles and their specialty parts and accessories, from ultra-luxury to off-road and everything in between.
You don’t want to miss the greatest Houston Auto Show in 38 years – January 27-31, 2021.

Camp Jeep

The Jeep® brand is returning with Camp Jeep®, a unique, interactive, off-road experience for consumers. The 25,000-square foot exhibit will give auto show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles without leaving NRG Center. Camp Jeep is an interactive adventure zone where professional 4x4 drivers allow riders to experience Jeep brand vehicles on and off-road capabilities. The course is comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure. Product specialists will drive participants in the full line-up of Jeep vehicles to allow consumers to experience the legendary capabilities of a Jeep. Participating riders will be automatically entered into the FCA US National Giveaway for a chance to win $75,000 toward any eligible FCA US vehicle. Participating registered riders will receive a Jeep Tote Bag after their off-road experience. Camp Jeep participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall.
Camp Jeep is open 1/22-24 from 12noon - 9:30pm, 1/25 from 10am – 9:30pm and 1/26 from 10am – 7 pm.

Ram Truck Territory Test Track

The Ram Truck brand is returning with Ram Truck Territory, a 30,000-square-foot unique truck focused interactive ride experience for consumers.
Ram Truck Territory is the ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup. Professional drivers navigate attendees through the interactive course in the 2020 Ram 1500, the Most Awarded Light Duty Truck in America. Ram Rebel, Limited, Laramie and Longhorn models will be available for consumers to enjoy a ride. Ram Heavy Duty trucks will include Ram Power Wagon and Ram 2500 Limited Models. Key track features include a Payload Demo, where passengers experience the Class-Exclusive Active- level™ Four-Corner Air Suspension found only on the RAM 1500. Active-Level™ demonstrates the automatic load-leveling and five ride height settings.
The Ram Truck brand ride & drive experience is open 1/22-24 from 12:00 noon - 9:30pm, 1/25 10:00am – 9:30pm and 1/26 10:00am – 7:00pm.

Classic Car – Youth Judging

The Hagerty Youth Judging program will be a part of the 2020Houston Auto Show! This is a unique opportunity for children and young adults, ages 6 to 14, to learn about a variety of classic cars through participation in a simple and fun judging process. With a score card in hand, fifteen lucky young judges will evaluate a small group of select cars based on a variety of categories. Scores will be tallied and the judges will announce the winners. Judging sessions will take place Saturday, Jan. 25th at 10:30 a.m. and 2 p.m. Register at the Hagerty Display near the classic car display and Indoor Ride & Drive Lounge. For more information contact Angelica Brothers at [email protected].

Ride & Drives

Don’t just dream it, drive it! The Houston Auto Show is the only place providing you the opportunity to test drive more than 80 vehicles in one place. This is your chance for a no-pressure test drive of the latest vehicle models. Plus, there is no additional cost!
Location: Ride & Drive Lounge on the Show Floor and in front of NRG Center.
Times: Schedules vary for each manufacturer. Review rules and schedules

Classic Cars

Today’s latest vehicles wouldn’t exist without the beauty and ingenuity of yesteryear’s classics. Admire the beauty of the past scattered within the excellence of today at the Houston Auto Show. More than 50 classic cars will be on display in the NRG Center lobby and on the show floor.

Aftermarket Expo

The Aftermarket Expo of the Houston Auto Show continues to excel and includes everything from the exotic to the extreme vehicles and their specialty parts and accessories, from ultra-luxury to off-road and everything in between.


NRG Center. One NRG Park, Houston, TX 77054