Ram Truck Brand Territory Returns to the Houston Auto Show

Camp Jeep ® Returns to the 2021 Houston Auto Show
April 29, 2021

The Ram Truck Brand is returning with the Ram Truck Brand Territory course, a 30,000- square-foot unique truck focused interactive ride experience for consumers attending the 2021 Houston Auto Show from May 19-23, 2021 in Houston, TX.

The Ram Truck Brand Territory course is the ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck brand vehicle lineup. Professional drivers navigate attendees through the interactive course in the 2021 Ram 1500 Ram Rebel, Limited and Longhorn models will be available for consumers to enjoy a ride. Ram Truck Brand Heavy Duty trucks will include the Ram Power Wagon and Ram 2500 and Ram 3500 Limited Models.

The Ram Truck Brand Territory course at the Houston Auto Show will offer consumers the opportunity to get inside a 1500, 2500 and 3500 and experience the technology, interior refinement and capabilities of the Ram Truck Brand lineup on a hybrid course comprised of organic and mechanical materials. Professional drivers will drive guests around a course that highlights the suspension as they conquer rolling hills. Navigating over staggered logs will allow the drivers to highlight ground clearance. A dual banked wedge where the truck will be banked on both the driver and passenger side will demonstrate stability. Articulation will be highlighted as the trucks roll over a series of moguls. Climbing a 12’ tall hill with 30-degree approach & departure angles will demonstrate traction and ride handling will be highlighted as the trucks crawl over a bed of rocks effortlessly. Ram 3500 passengers will experience the best-in-class towing and technology features as the hook up to the Tow Tower and lift the weighted block. Ascend a 45-dgree hill in the Power Wagon and Rebel to experience the extreme terrain crawling capabilities and controlled ascent. The technology zone will offer passengers in the Ram 1500 to learn more about the camera technology, four corner active level suspensions system and multi-function tailgate among other key features during their course experience.

Participating riders will be automatically entered into the Stellantis US National Giveaway for a chance to win $75,000 toward any eligible Stellantis US vehicle. Participating registered riders will receive a Ram Truck Brand giveaway. Test-ride participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall.

The Ram Truck Brand Territory Ride & Drive course will be open May 19-21 from 12 noon – 9:30pm, May 22 10 am – 9:30 pm and May 23 from 10 am – 7 pm.