About the Show
For the first time ever the Houston Auto Show and the Houston Boat Show have gotten hitched, bringing land and sea lovers together for one spectacular event. From Jan. 26 to Jan. 30, 2022 NRG Center attendees can experience the latest vehicles, boats and outdoor sports technology for just one ticket. The show, the largest of its kind in the nation, features 700,000 square feet of exhibit space, showcasing more than 500 vehicles from over 30 brands PLUS 200 vendors from some of the biggest brands in boating and fishing. This will be the 39th year for the Auto Show and 66th year for the Boat Show.
Why Attend the Show?
- LARGEST SHOW OF ITS KIND
For the first time ever, the Houston Auto Show and Boat Show have combined to offer a spectacular, interactive experience for land and sea lovers. The show is currently the largest event of its kind in the nation. - EXPERIENCE LATEST VEHICLES & BOATS FROM WORLD’S TOP MAKERS
The Houston Auto & Boat Show offers the unique opportunity for attendees to see, hear, touch, and even drive the most heart-racing cars and trucks from nearly 30 of the world’s top automakers. The show also provides the opportunity to get on-board some of the latest boat models in the country and access top experts in the boating, fishing and outdoor recreation industries. - COMPARISON SHOP UNDER ONE ROOF
With low inventories at local dealerships, the Houston Auto & Boat Show is the best place to see the latest vehicle and boat models and comparison shop under a single roof. The show will also have some boats available for sale onsite, a rare opportunity in this high-demand market.
HOUSTON AUTO & BOAT SHOW HOURS:
Wed. – Friday: Noon – 9 p.m.
Saturday: 10 a.m. – 9 p.m.
Sunday: 10 a.m. – 6 p.m.
Tickets: $15/ Free for children 5 and under.
www.houstonautoshow.com
www.houstonboatshows.com
Interactive Experiences
CAMP JEEP INDOOR OBSTACLE COURSE
Buckle up! It’s gonna be a bumpy ride! This off-road experience is located indoors! The new Jeep Gladiator and the Texas Green Vehicle of the Year, the Jeep Wrangler 4xe, are available to test drive on the Camp Jeep indoor obstacle course.
TEST DRIVE EXPERIENCES
The Ram Test Track will take guests through a rugged ranch experience that tests the vehicles versatility, tow ability and payload. Additional test drive experiences are available for Ford, Subaru, Chrysler, Jeep and Dodge.
THE BASS TUB
Get up-close views of a big bass striking a lure as professional angler Chuck Devereaux demonstrates a variety of techniques for casting and retrieval in a giant aquarium fully stocked with rocks, stumps, and dozens of live fish. The 5,000-gallon, 40-foot- long Bass Tub stands 9 feet tall offering you the chance to learn from a unique viewpoint. Fishing demonstrations will take place every two hours, from 1:30 p.m. to 7:30 p.m. Wednesday-Friday, 11:30 a.m. to 5:30 p.m. Saturday, and 10:30 a.m. to 4:30 p.m. on Sunday.
WHAT’S NEW IN 2022?
New Auto Products
WAGONEER
Texas is a huge market for large SUVs and Wagoneer returns to the HAS as a premium extension of the Jeep brand while continuing its legacy as the original premium SUV. Building on a rich heritage of premium American craftsmanship while offering a new level of comfort, legendary 4×4 capability and customer service, Wagoneer forges a new path – one that defines the new standard of sophistication, authenticity, and modern mobility.
TOYOTA TUNDRA CAPSTONE
With enthusiasm for the all-new 2022 Toyota Tundra already at a fever pitch, and awarded the Texas Truck of the Year, full-sized trucks now have a new entry at the upper echelon of the segment. The new Tundra Capstone grade provides a premium collection of features and upgrades for those looking to elevate their truck experience. As the new halo grade in the Tundra lineup, Capstone builds on the already impressive features of Toyota’s all-new full-sized truck. Tundra Capstone will be arriving at dealerships this spring.
KIA EV6
The Kia EV6 delivers all-electric range of 310 miles, jaw-dropping performance, available AWD capability, ultra-fast DC charging, vehicle-to-load functionality, and a flat-floor interior that utilizes sustainable-friendly materials throughout the cabin. The EV6 also offers a wide array of advanced driver assistance systems, adding an unprecedented level of connectivity and safety. The first EV6 (EX, EX+ and GT-Line) models are expected to go on sale in early 2022 in all 50 states.
New Boat Products
NEW 2022 SEA-DOO SWITCH
Famous for bringing the world’s first personal watercraft to the market, Sea-Doo is no stranger to innovation. In 2022, the company’s knack for the cutting-edge expanded with the release of its new pontoon boat, the Sea-Doo Switch. The Switch is a jet-drive pontoon that uses handlebars to control (bringing ease to the docking process) and is the first pontoon with brakes. It also features a modular deck that can be configured dozens of ways. (Offered in three model types).
2022 TRITON 21 XRT
A top choice for professional anglers, Triton’s commitment to building high-performance bass boats continues in 2022 with the release of the Triton 21 XrT. This newest flagship Triton is raising the bar on performance and fishability, with an updated hull and deck design that provides more space for storage as well as dual-screen capabilities so that you can keep one eye on course and another on the fish. The all new XrT kicks it up a notch with a 300-horsepower rating.
AVID BOATS
Avid Boats will make its debut at the Houston Auto & Boat Show in 2022. This Gulf Coast-based, made- in-the-USA brand offers aluminum boats powered by Yamaha motors. Several models will be on display at the Reynolds Marine and Mt. Houston Marine exhibit space. Models to be onsite include: 19FS, 21FS, 23FS, 23FS MAG.
HOUSTON AUTO & BOAT SHOW 2022 STATS
5 days
30 automakers
200 boat & fishing vendors
500 vehicles
700K sq feet of exhibit space
Story Angles to Consider
EVs – A Growing Option
Nearly every brand now offers, or will soon be offering, an electric vehicle option. At this year’s Houston Auto Show attendees can learn more about electrification at Evolve Houston’s display and check out the newest EVs within the event. Check out the all-new 2023 Nissan Ariya, Nissan’s first all-electric crossover SUV, offers powerful acceleration and smooth, quiet operation, and, with an estimated range of up to approximately 300 miles for the Venture+ model, Ariya is the perfect partner for daily commutes and road trips alike. Ford introduces Houstonians to the all-new 2022 F-150 Lightning® elevated by all the advantages of electrification and packed with connected technology. F-150 Lightning is a powerhouse that delivers a targeted 563 horsepower and 775 lb.-ft. of torque – the most torque of any F-150 ever – an exhilarating drive, a high-tech frunk, and the ability to power your home if needed. Other brands with EVs on display include Jeep, Subaru, Chevrolet, Ford, Hyundai, Kia, and Volkswagen.
Hitch it up and Take the Boat to the Water
Trucks are made for hauling and towing, but are you aware what capacity is best to tow your boat, personal water craft or RV, and the safest way to hitch it all together? Trucks today are versatile, and some come with incredible tow assist technology. With the Auto Show being in conjunction with the Boat Show this event is the perfect place for haulers to learn and compare the latest offerings to fit their needs. Trailer or tow assist technology found in the latest vehicles simplifies the process of reversing a trailer. Depending on the brand and vehicle package, this technology can include several features such as, trailer sway control that uses sensors to measure wheel speed, steering angles and how far left or right the trailer is moving, or trailer cameras, which provide direct view to the hitch, the bed or side views of the trailers, from the driver’s position. All of these options can be experienced with the help of a product specialist at the Houston Auto & Boat Show.
Houston Auto & Boat Show Offers Rare Opportunity to Take Home a Boat
With boats in high demand due to low inventory and recent spikes in boating popularity, the Houston Auto & Boat Show offers a rare opportunity for attendees to go home with a boat. Exhibitors at the show will have a select number of boats for sale in a market where most boats are available on an order-only- basis. Boating is growing in popularity in Texas, with boat registrations increasing 20% from 2019-2022 according to the National Marine Manufacturers Association.
Pick out a car… take home a new pet
Along with the debut of the first-ever Outback WildernessTM model that pays tribute to the great outdoors with enhanced trail capability, high-durability interior features and rugged styling, Subaru promotes its love of pets. For the Subaru Loves Pets initiative, the automaker is partnering with Houston- based shelters to get animals adopted. After checking out Subaru’s latest vehicle models, attendees will be able to interact with adoptable pets at the Subaru Loves Pets play area, and take one home if they find a perfect match.
MEDIA CONTACTS
RoShelle Salinas, Executive Vice President
Houston Auto Show
281-509-1682
rsalinas@houstoncardealers.com
Leah Cast, PR Representative
Houston Boat Show
281-504-7043
leah@castpublicrelations.com