The Jeep ® brand is returning with Camp Jeep ® , a unique, interactive, off-road experience for consumers attending the 2020 Houston Auto Show Show from Wednesday May 19 through Sunday, May 23 at the NRG Center. Camp Jeep is the ultimate off-road driving test. The 25,000-square foot exhibit will give auto show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles without leaving the auto show. Camp Jeep will be making it’s 9 th appearance at the Houston Auto Show, since 2013 over 89,000 Houston Auto Show attendees have experienced Camp Jeep. Since 2004, more than 2.6 million guests have experienced Camp jeep at over 145 events in the US.
“We have created this unique auto show opportunity to provide our customers with a memorable experience that no other manufacturer can offer,” said Mike Manley, CEO – StellantisGlobal. “The iconic Jeep brand offers an adventurous lifestyle and vehicles that deliver legendary 4×4 capabilities. Attendees will enjoy the Jeep experience first-hand on the show floor this weekend.”
Over 12 trailers of freight are used to create the Camp Jeep Track. The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. This provides consumers with a first-hand look at the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation, Breakover, Off-Camber and Suspension. Camp Jeep is an interactive adventure zone where professional 4×4 drivers allow riders to experience a Jeep brand vehicles on and off-road capabilities. Professional drivers will drive participants in the 2021 Wrangler Rubicon, Gladiator Rubicon, Grand Cherokee Trailhawk and Cherokee Trailhawk vehicles to allow consumers to experience the legendary capabilities of a Jeep.
Camp Jeep features a thrilling “can’t miss” hill climb where passengers experience traction capabilities while climbing the 18-foot high, 35 degree Jeep Mountain, the icon of the ride. Riders are over 18 feet off the ground when they sit on top of Jeep Mountain. New for 2017 guests will experience a Ground Clearance Stair Climb where Jeep demonstrates ground clearance and traction as it climbs 5 feet over a staircase. Another new course element for 2017 is the Extreme Breakover where Jeeps navigate on a 25 degree uneven plane until one wheel loses contact with the surface, the vehicle continues to climb until it hits the apex guests will get a surge of excitement as the vehicle breaks over the plane. Returning this year a 30-degree, 50 foot banked articulation wedge to demonstrate the vehicle’s body articulation, attendees will experience the adrenaline rush of looking nearly straight up or straight down as they navigate the obstacle. Guests will experience the low crawl and suspension capabilities of a Jeep through the Maneuverability Moguls. Finally, guests will drive through the mountain overpass to complete the trail-rated experience. Each ride is approximately 5 minutes long.
Participating riders will be automatically entered into the Stellantis US National Giveaway for a chance to win $75,000 toward any eligible Stellantis US vehicle. Participating registered riders will receive a Jeep Tote Bag after their off-road experience. Camp Jeep participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall. Camp Jeep will be open May 19-21 from 12 noon -9:30pm, May 2210 am – 9:30 pm and May 23 from 10 am – 7 pm.