RAM Trucks is debuting RAM Truck Territory, a 30,000-square-foot unique truck focused interactive ride experience for consumers attending the 2017 Houston Auto Show from April 5-9 in Houston, TX.
RAM Truck Territory is the ultimate in truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup. Professional drivers navigate attendees through the interactive course in a Ram 1500, Ram 1500 Rebel, RAM 2500, all new Ram 2500 Power Wagon RAM 3500.
Key track features include a Payload Demo, where passengers experience the Class-Exclusive Active-Level™ Four-Corner Air Suspension found only on the RAM 1500. Active-Level™ demonstrates the automatic load-leveling and five ride height settings to improve capability & maintain exceptional performance. RAM will highlight the Best-in-Class Gas Powered Torque & HP Hemi 6.4L V8 found in the RAM 2500 to the test by lifting a 1,000+ lb. wall. RAM Truck Territory will include a stability demo on The High Banked Wedge, a structure over 6’ tall, 70’ in diameter with a 30° tilt. RAM 3500’s Best-in-Class Diesel Towing will be on display as trucks will hitch to the 24’ tall RAM Tow Power Tower and lift a heavy weight to simulate towing. A series of steel culverts will showcase ride handling capability & suspension options. Finally, the guests will feel the traction &experience hill descent technology on the iconic RAM Mobile Mountain, a 13’ high, 30’ yard long Mountain with 30° approach & departure angles.

Wed (4/5)
Noon - 9:30 pm
Thur (4/6)
Noon - 9:30 pm
Fri (4/7)
Noon - 9:30 pm
Sat (4/8)
10:00 am - 9:30 pm
Sun (4/9)
10:00 am - 7:00 pm
Participating riders will be automatically entered into the FCA US National Giveaway for a chance to win $45,000 toward any eligible FCA US vehicle. Test-ride participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall.

* Vehicles and hours of operation are subject to change without notice. Registration closes 30-60 minutes prior to close of drive hours listed above

Drive as many of the vehicles below as you want
( Subject to change )

  • RAM 1500
  • RAM 2500
  • RAM 3500
  • RAM Power Wagon


NRG Center. One NRG Park, Houston, TX 77054