Camp Jeep® Makes First Appearance at Houston Auto Show
Jeep® is bringing Camp Jeep®, a unique, interactive, off-road experience, to consumers attending the 2014 Houston Auto Show, January 22-26, at the Reliant Center.
Camp Jeep is the ultimate indoor off-road driving test. The 25,000-square foot exhibit will give auto show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles without leaving the show floor.
“We have created this unique auto show opportunity to provide our customers with a memorable experience that no other manufacturer can offer,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The iconic Jeep brand offers an adventurous lifestyle and vehicles that deliver legendary 4x4 capability. Attendees will enjoy the Jeep experience first-hand on the show floor this weekend.”
The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. This provides consumers a first-hand look at the capability standards of Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Suspension.
The Jeep Test Track is an interactive adventure zone where professional 4x4 drivers allow riders to experience a Jeep's on and off-road capabilities. Product specialists will chauffeur participants in a Jeep Wrangler Unlimited, Wrangler Rubicon and Grand Cherokee to allow consumers to experience the legendary capabilities of a Jeep. Camp Jeep features a thrilling, "can't miss" hill climb where passengers experience the Jeep's traction capabilities while climbing the 18-foot high, 35 degree Jeep Mountain, the icon of the ride. Riders are over 22 feet off the ground when they sit on top of Jeep Mountain. The track includes a 12 x 25-foot section of terrain simulating fallen logs measuring 18 inches in diameter and a 30-degree wedge to demonstrate the vehicle’s body articulation where attendees will experience the adrenaline rush of looking nearly straight up or straight down as they navigate the obstacle. Each ride is about 5 minutes long.
Adjacent to Camp Jeep will be the Jeep Kids Course, where kid-sized Jeeps will be available for the younger set. While they are waiting for their turn, they can also try their hand at the 25’ tall Jeep Climbing Wall and be entertained by a live DJ.
Camp Jeep will be open during all hours of the Houston Auto Show and any additional media requests beginning January 22.